Greetings from Hoboken: A Postcard History

January - August 2008

Corresponding with the greatest growth spurt in Hoboken’s history, 1898 – 1930, a simple change in postage from 2 cents to 1 transformed the medium of souvenir postcards into a national craze. Known among collectors as the “Golden Age of Postcards,” the first half of that era, up to roughly the beginning of World War I, gave rise to a flourishing of creativity and communications in an age when mail was delivered twice a day in many urban areas. By 1913, according to Postal Service estimates, some 900 million postcards had been mailed.

Hoboken’s population grew by more than two-thirds over the same period, from 43,000 in 1890 to more than 70,000 by 1910, and many of the city’s public buildings – City Hall, schools, social clubs – and much of the housing stock dates to that era. Fortunately for history buffs, the mania for picture postcards and the spirit of boosterism that pervaded this boomtown resulted in a rich visual documentary record of pre-World War I Hoboken.

Much like today, however, social observers grew alarmed at the rapid rise in popularity of tersely worded correspondence via postcards, voicing concern that it would mean the demise of letter-writing and literacy. John Walker Harrington wrote an essay for the March 1906 edition of American Magazine entitled, “Postal Carditis and some Allied Manias,” in which he bemoaned the fact that the “pasteboard souvenir industry has fattened upon epistolary sloth and collecting manias.”

Hoboken’s history as an immigration gateway contributed to the detailed record we have of the period in the many picture postcards that newcomers would send to their families back home, or on to family and friends in their adopted land. Hoboken was a hub for the postcard trade, with German ships bringing the finest-quality postcards from German printers. One store, Brook’s, at 1118 Washington St., advertised itself as a “headquarters for souvenir postcards.”

Nearly 400 of these brightly colored images are on display in Greetings from Hoboken: A Postcard History, an exhibition of postcards from the Museum’s own collections that presents a lively portrait of a booming young city, proud of its fine homes, new businesses and thriving shipping industry. The Museum’s extensive collection derives primarily from donations and acquisitions from the collections of Director Robert Foster, Trustee Paul Neshamkin, and historian and Museum founder Jim Hans. Accompanying many of the displays are relevant artifacts from Hoboken businesses and landmarks.

The displays are divided into several themes, among them the use of postcards to share news events, with postcards of the famous 1900 pier fire and the engineering marvel of “the Tubes” when the Path system opened in 1908. Others include “view cards,” depicting the city’s amenities and new buildings, and there’s even a selection of homemade postcards used to announce family milestones. Nationwide, the start of WWI put a damper on the postcard craze and left the German printing industry in a shambles. However, as an embarkation point for U.S. troops, Hoboken’s postcard trade continued to flourish, with images of servicemen enjoying the “Hut” – a YMCA-sponsored hangout after federal law closed all taverns within a half-mile of the waterfront.

The exhibit was made possible through a special project grant from the New Jersey Historical Commission, a division of the Department of State, as well as the generous support of our corporate donors, including Applied Companies, John Wiley & Sons, Lobato Floors, Otis Elevator, QualityPro Painters, Union Stone Cleaning & Restoration and Hufnagel Landscaping & Design.

Hoboken Tunes: Our Musical Heritage

July - December 2007

Frank Sinatra may have put Hoboken on the world map, but his is not the only musical career this town has fostered. Stephen Foster lived here when he wrote I Dream of Jeanie with the Light Brown Hair. A few years after Sinatra, and just a few doors down from his childhood home, another crooner, Jimmy Roselli rose to fame singing standards and traditional Neapolitan songs. The musical Hair was written here, and the number of bands who made the leap to national fame after playing at Maxwell’s in the 1980s and ’90s is too large to count.

From its founding in the mid-1800s through today, Hoboken has been a haven for musicians, and music has played an important role in the cultural life of the city, according to Joel Lewis, a music writer and historian who lives here and who researched and wrote the narrative for A Musical History of Hoboken. “Music is the most portable cultural artifact – unlike works of art and even literature, music is easily passed on from generation to generation, and it serves to bind people together in a community,” Lewis says. Lewis notes that it’s not surprising that Hoboken plays a larger role in the national music scene than others of its size. Hoboken’s advantages include its history as a seaport, its heritage as an immigration center, its proximity to New York City, last but not least, its affordability.

Hoboken has played host to many diverse musical communities in its 150-plus years, including German social clubs, Irish music bands, Italian vaudeville, salsa clubs and Club Zanzibar, which was a frequent after-hours stop for jazz and R&B performers after their gigs at the Apollo Theater in Harlem. Music thrived and evolved here among the many immigrant communities.

The exhibit traces the role of music in the cultural life of Hoboken, as well as the contributions Hoboken’s musicians have made to the national music scene. Naturally, center stage is given to favorite son Frank Sinatra, whose career might not have taken off as quickly if he hadn’t grown up so close to “New York, New York.” His big break was performing on Major Bowen’s Amateur Hour radio show in New York in 1935 with his fellow singers in the Hoboken Four.

But like many musicians and singers before and after him, Sinatra’s success was partly rooted in Hoboken’s proximity to New York City, where the popular music industry was centered before much of it shifted to Hollywood in the 1930s and ’40s. Before high-fidelity recording technology, most music played on radio or in theaters was performed live, Lewis says, and most popular music in the first half of this century was published, performed and broadcast from New York City.

Until very recently, Hoboken was an affordable place for struggling music-makers. In the 1960s, a pair of struggling actors, James Rado and Gerome Ragni, holed up in a Hoboken apartment to write the book and lyrics for the musical Hair, which revolutionized the Broadway musical with rock-and-roll spirit. Also in the ’60s, a band called the Insect Trust put out a record titled, Hoboken Saturday Night, and influenced the growing “underground” music scene.

In 1978, a popular restaurant for workers at the Maxwell House plant was transformed in the evenings into a neighborhood spot for bands to try out their new sounds in front of a hip, young audience. Hoboken’s infrastructure as a factory town also supported the musical industry. Guild guitars, cherished by top rock and folk guitarists, were made here in the 1950s. The International Music Corporation distributed hybrid instruments such as the ukelin (a cross between a ukulele and violin) in the 1920s and ’30s, from offices at 14th and Bloomfield St.

The exhibit offers listening stations for visitors to sample music of all kinds that have roots in Hoboken. Fans of Frank Sinatra a chance to see some rare memorabilia, including a microphone he once used, and fans of the 1980s music scene can relive the glory days of independent music through posters, album covers and a few reunion concerts. The exhibit pays homage to artists who have performed at the city’s Arts & Music Festivals over the years.

Lewis has written about music for The Wire, Time Out, The Forward and Moment and is currently a staff writer at NJPAC, interviewing musicians ranging from Ornette Coleman to Moondog. He says he’s “old enough to remember doo-wop quartets harmonizing under the awning of Seid’s Pharmacy in West New York.” A poet Lewis is widely published and anthologized, with a new book Learning From New Jersey, due out in the fall.

From Another Time: Hoboken in the 1970s

January – July 2007

A Trip Back to the Seventies: Imagine a Hoboken before the high-rise residential towers and ubiquitous nail salons, cell phone stores, realtors and shoe boutiques. This exhibit celebrates the Museum’s latest book, From Another Time: Hoboken in the 1970s, where visitors will be transported back to Hoboken in the 1970s through a series of powerful black and white photographs taken by three highly regarded photographers. Bringing the exhibit to life will be a series of lectures by individuals who were instrumental in shaping Hoboken’s development during this pivotal decade.

The book and exhibit depict a Hoboken in limbo between its industrial heyday and its reemergence as a hotbed of residential development, documenting the people, street scenes, block parties, parades, and festivals that are an integral part of Hoboken’s essential character. Although many storefronts were vacant, many apartment buildings were dilapidated, and the padlocked waterfront was patrolled by packs of feral dogs, the people who lived here were determined to make a better life for themselves.

Before the urban-professional migration of the 1980s, Hoboken was populated by a colorful mix of born and raised Hobokenites, who proudly carried on centuries-old traditions such as saints’ festivals with feast bombs and long lines for fresh zeppole; more recent arrivals, including Puerto Ricans, who arrived just as factory jobs were leaving; and a new wave of bohemian “immigrants,” artists and musicians lured by affordable rents and spacious lofts in abandoned factories.

The book unites three distinct views of the city: Caroline Carlson’s photographs of the children of the city and their families; John Conn’s stark views of storefronts and buildings, some of which are long gone; and Benedict Fernandez’ street scenes and images of the working waterfront. The photos are accompanied by two poignant essays: one by a born-and-raised Hobokenite, Anthony DePalma, now a New York Times reporter, who witnessed the changes to his hometown, and the other by Sada Fretz, who moved her family here in the 1970s and saw the city with fresh eyes.

The 190-page book was designed by local artist and graphic designer McKevin Shaughnessy, and was partially funded by contributions from members and friends of the Museum. The exhibit, lecture series, and book were made possible through a special project grant from the New Jersey Historical Commission, a division of the Department of State.