DescriptionSign / label: Macy's Parade Studio, 1505 Willow Avenue, Hoboken, NJ 07030. No date, circa 1990s-2000s. Painted 1/4" plywood, 24" high x 40" wide. Bolt holes; screw holes. While characterized as a sign, it is probable that it was actually an address label. It has company names and addresses on both sides (see below) and with the bolt holes, apparently intended to be de-mounted or reversed as needed. The Macy's parade balloons were manufactured by Aerostar International in South Dakota and typically would be shipped in large crates, possibly re-useable ones for the transport or storage. Back: Aerostar International, Inc. Balloons & Inflatables 1812 "F" Ave. Sioux Falls, SD 57104 This item was found in the area known as the balloon loft at the former Macy's Parade Studio in Feb. 2012 (it was located at 1505 Willow Avenue from 1969-2011.)