DescriptionSigns, seventeen, used for identification of balloon storage locations in balloon loft at former Macy's Parade Studio, 1505 Willow Avenue, Hoboken, NJ. No date, circa 1990s-2000s. Fifteen examples: printed vinyl mounted on 3mm sintra, 3" x 16" wide; screw holes each end. Two older examples: painted 1/4'" plywood, 3" x 16" wide, rounded corners; with applied printed paper; velcro mounting tabs on back. The labels identified locations for specific balloons along the north side of the balloon loft where a storage platform was constructed. Labels were mounted on the platform edge. (See the three photos taken 2-22-2012 showing the labels mounted in typical locations.) Printed vinyl labels, each done in full color artwork for the character brand: Monopoly Garfield Big Bird Pokemon Pickachu JoJo's Circus Nick Jr. Dora the Explorer Clifford Barney Energizer Bunny Snoopy Margaret & H.A. Rey's Curious George Little Bill The Amazing Super Grover Jimmy Neutron Boy Genius Rugrats Printed paper on wood: Snoopy Skater Swee' Pea The parade studio was located in Hoboken from 1969-2011. (Note that the balloons listed are not all the balloons in the Thanksgiving Day Parade roster, but only the labels that were intact and still in the building.)