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Pamphlet: Swel Delights. A Product of R.B. Davis Co. (Hoboken, n.d., ca.1946-1950.)

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Swel Delights. A Product of R.B. Davis Company. (Hoboken, no date, circa 1946-1950.) Single folio, 3-1/8" x 3-3/4" high, [4] pp. It was apparently two products - Swel Frosting Mix and Swel Fudge Mix as depicted by the cans on the cover. It was chocolate flavored and was manufactured as a powder. Eight recipes are present. While undated, the product is beileved to be post-World War II and the dated style of graphics as well as the can labels depicted suggest that this little leaflet was issued in the late 1940s and probably not much later if at all past 1950. See notes. How this small sized publication was distributed has not been determined; packaging of Davis products did not lend themselves to having inserts.

2010.007.0269

2010.007

Lukacs, Claire

Gift

Museum Collections. Gift of a friend of the Museum.

1946 - 1950

Date(s) Created: 1946-1950 Date(s): 1946-1950

Good

Notes: The company based in Hoboken was primarily the maker of Davis Baking Powder which is listed in the ingredients for one recipe. It also had been making Cocomalt, an enriched malted chocolate drink in powder form for over 20 years. Swel probably seemed to a natural extension and good fit for the company to extend its product lines. An enlarged detail of a can on the cover shows that the top say's "Cocomalt" and at the right is the outline of two cans (see below.) See objects 2010.007.0270 for a can labeled 'Swel for making Fudge or Frosting' issued by Davis probably 1950-1955. Besides the combined use for fudge or frosting, the lithographed metal can has a more 'modern' style. By the later part of that decade, the company became part of Penick & Ford who used their name on the product. The top of this can is printed with promotional text for Cocomalt and Davis Baking Powder including depictions of their cans. Status: OK Status By: dw Status Date: 2010-11-04

cover
outside, top; inside below detail cover can images; note top imprinting Cocomalt; Baking Powder cans