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Ad, magazine: Make this seeing test - if you, too, want maximum returns from your lighting. Cooper Hewitt Electric Co., Hoboken. In: Sat. Evening Post, Oct. 24, 1925.

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Magazine ad: Make this seeing test - if you, too, want maximum returns from your lighting. Cooper Hewitt Electric Company, 125 River Street, Hoboken, N.J. 1925. Half-page (two vertical columns, 5" wide) black-and-white advertisement in magazine, The Saturday Evening Post, October 24, 1925, page 181. Full leaf as removed from publication, 10" x 13-3/8" high. The ad used an installation of their product, Work-Light, at the Stetson Show Co. plant in South Weymouth, Mass. (two photos with captions), to promote its value. It was an early type of fluorescent lighting, but it is not described as that in the ad. Full text is in notes. The address of 125 River Street is not the usual Hoboken location associated with Cooper Hewitt (company name is known with and without use of a hyphen). It may have been a sales office or showroom that was convenient customers to the Lackawanna Railroad Terminal (or its ferries) and the Hudson & Manhattan Railroad. Manufacturing plant was at 720 and 722-732 Grand Street, Hoboken (Eighth and Grand Streets). This factory became known near the end of the 20th century (after the company was long gone) as the notorious "Mercury Building", a superfund clean-up site. The product or line called Work-Light does not carry a trademark notice in this ad.

2014.015.0014

2014.015

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1925 - 1925

Date(s) Created: 1925 Date(s): 1925

Notes: Archives 2014.015.0014 Cooper Hewitt Electric Co. ad, The Saturday Evening Post, Oct. 24, 1925, page 181. ==== [captions for two photos at top] Easy to pick out the Work-Lighted department in the Stetson Shoe Co. plant at So. Weymouth, Mass. In contrast with other departments, its illumination fairly bites into the night! Stetson executives saw this lighting installed and working before a single lamp was purchased. Lower photo shows flawless illumination on Stetson lasting machines. The same opportunity to “try before you buy” is offered every manufacturer, without obligation. ---- Make this seeing test — if you, too, want maximum returns from your lighting WORK-LIGHT offers manufacturers everywhere more seeing power—per watt and per foot-candle—than any other light. It stands ready to show, in the most direct and convincing manner, what this extra seeing power means— not by statistics or sales talk, but by an actual working demonstration made in your plant without obligation. When a factory buys seeing power, it’s no time for chance-taking. “How well can I see with it?” can be answered only by the eye. Here is the Work-Light offer, simple and straightforward, with no strings attached: Select any department. We will furnish enough lamps to light it, and Work-Light engineers will see that your installation is made according to the best modern standards. If you don’t want Work-Light after you see it work, return the lamps and the transaction is closed. An unusual offer, but one proven sound in 20 years of use! It goes more than half-way to help the manufacturer sweep away uncertainty and know what return to expect on his lighting investment. This time of year demand for good light is insistent. Action now will prevent winter slowdown. Make this seeing test! You owe it to yourself and your workmen. Write or wire. COOPER HEWITT ELECTRIC COMPANY 125 River Street Hoboken, N. J. [photo depiction of a Work-Light fixture] WORK-LIGHT 96 © C. H. E. Co., 1925 ----- [left column] Work-Light works for leading producers in nearly every branch of industry. For example — Automobiles — Chrysler Hudson-Essex Ford General Motors Lincoln Studebaker Packard Textiles — R. & H. Simon, Inc. Home Cotton Mills Crompton Mills C. H. Masland Carpet Co. Stehli Silk Mills Pen Argyl Silk Co. Industrial Cotton Mills Holeproof Hosiery Co. Allen A Company Metalwares — Steel Products Co. Ternstedt Mfg. Co. Continental Can Co. AutoStrop Safety Razor Co. Sterling Mfg. Co. Stewart-Warner Machinery — Cincinnati-Bickford Co. Chicago Pneumatic Tool Co. DeLaval Separator Co. Timken Detroit Axle Co. Moline Plow Co. Fafnir Bearing Co. Leeds & Northrup Brown Instrument Co. Rubber — Boston Woven Hose & Rubber Co. Hood Rubber Co. Miller Tire and Rubber Co. Morgan & Wright ==== ==== Status: OK Status By: dw Status Date: 2014-04-17

Ad: Cooper Hewitt Electric Co., Saturday Evening Post, Oct. 24, 1925
detail bottom: company name & depiction of Work-Light fixture