DescriptionDigital color photo of old advertising poster uncovered at PATH station, Hoboken, September 17, 2013. Photograph by Thomas Grasso. White Rock beverages probably from the 1960s or 1970s. See photo catalog 2013.062.0001 for this another copy of this image and two others taken near the same date by another Hoboken resident. Old advertisements are sometimes seen when newer ads or the overlying frames are removed or changed. Grasso stated this ad was on the first landing (the mezzanine concourse above the track level) at the Hoboken PATH station.