2013.005

Lukacs, Claire

Gift

Museum Collections. Gift of a Friend of the Museum.

1933 - 1933

Date(s) Created: 1933 Date(s): 1933

Notes: Archives 2013.005.0109 Cocomalt has Biggest Year in History Cocomalt's pageant of progress got underway in 1930, the first depression year. 1931 set a new high for sales. 1932 held up in spite of conditions. And in 1933 - decidedly no banner year, in spite of the first feeble flick-erings of general recovery — Cocomalt enjoyed the biggest year of its history! In a highly competitive field, under pressure not only from rivals with healthy advertising appropriations, but also from cut-price, non-advertised brands, Cocomalt has marched right on up. And marched, be it observed, without employing any freak "deals", without cutting prices, or without disproportionate advertising expenditures. Cocomalt's success is a tribute to an alert and aggressive sales force; to a product whose excellence has been recognized by the medical profession; to an organization determined to go ahead in the face of all obstacles. Our part in Cocomalt's rise began in 1930. At the beginning every possible advertising appeal was thoroughly tested — a process that has continued ever since. Magazines and radio have carried the Cocomalt message — a message that has never failed to interest and excite the parents and the children of America. And a message, evidently, that has never failed in its resolve to produce increasing sales in spite of unfavorable business conditions. Ruthrauff and Ryan, Inc. ADVERTISING NEW YORK CHICAGO ST. LOUIS DETROIT Status: OK Status By: dw Status Date: 2013-05-10