DescriptionContainer: New Boy Coffee, one pound. American Grocery Company, Hoboken, N.J., no date, circa 1925-1935. Rectangular metal carton with plain metal top and bottom; printed paper label on all sides except seam; 6" high x 4-5/8" wide x 3-1/8" deep; pry-out oblong lid. Artwork on front and back is different: back has a steaming cup of coffee; front has a stork delivering a baby boy ("New Boy"). Advertising slogan: "Will keep you happy/"