2013.001

Purchase

Purchase

Museum Collections.

1954 - 1954

Date(s) Created: 1954 Date(s): 1954

Notes: Archives 2013.001.0076 HARROWING ORDEAL IN HOBOKEN Rugged Royal Portable withstands “96-Year Test" The thermometer on the middle Atlantic seaboard stood in the 80’s on June 16th, 1953, but it was a cold, matter-of-fact day to hard-boiled Royal Typewriter executives. For the typing robot was set for 100 words a minute and nothing remained but to pull the switch on a stock model Royal Portable and put it through a typing ordeal unprecedented in typewriter history. By August 19th, it had written six times the number of words in the complete works of Abraham Lincoln. By September 23rd, it had ticked off 9 million words. By October 14th,* the stock model, beating it out at 100 words per minute, day in day out, had written more than 14 times the number of words in the complete works of William Shakespeare. With no breakdowns, this stock model had typed the equivalent of 96 years of typing at the rate of 400 words per day, every day in the week, every day in the year, including Fourth of July, Christmas, and your birthday. Here is the typewriter of a lifetime for a lifetime—the typewriter for you! Why? Simple! Has any other portable dared back up a claim of durability with facts established by an independent research organization? Remember — Royal is the standard typewriter in portable size. And to own this top-notch portable costs only $9.95 down. You have 18 months to pay. Trade-ins are liberal. Why not see your Royal Portable dealer? *Test Number E-6998, Oct. 14, 1953 tPlus applicable taxes ---- [photo caption] Blond Carol Evans, from East Orange, N. J., would be more than 96 years of age by the time she typed 12-million words, so says Gerard Murphy, U.S. Testing Company’s engineer at Hoboken laboratory. ---- 9 amazing features do more for you... do it better Speed Selector • New Speed Spacer • Push Button Top . Visible Tab Set • New Color Combinations • New Carriage Controls • Greater Paper Capacity • Fiberglas-plastic Carrying Case • plus Royal’s famous “Magic” Margin. Office typewriter keyboard in size, shape, and placement of keys. “Magic” is a registered trade mark of Royal Typewriter Company. Inc. Try the new rugged Royal portable - the typewriter of a lifetime for a lifetime ==== ==== Status: OK Status By: dw Status Date: 2013-12-23