DescriptionLantern slide, color, of a centerpiece of black-eye susan & wild carrots, used for promotional display in Hoboken, no date, ca. 1920. 3-1/4" wide x 4" high. Made by Beseler Lantern Slide Co., Inc., New York, N.Y. Holographic pencil caption and other notations on label on the reverse. Image is hand-tinted and/or retouched. The image is probably one of generic images produced for a florist supplier or trade organization. As far as is known, the image is not of any place in or product of Hoboken. Used in a Beseler Lantern Slide projector, objects catalog 2001.091.0001, purchased from D'Angelo Florist. Originally used by Maurice Hendberg, 415 Washington St., Hoboken for promotional display, cf. photo catalog 2001.091.0002 for title slide. For a full view of a typical Beseler Lantern or Charles Beseler Co. slide, see this record and photo catalog 2001.091.0038.