Scope and ContentThe New Coconut Treasure Book. Issued by General Foods (Hoboken), copyright 1934. Booklet, 5" x 6-5/8" high, 40 pp. including covers. Color cover and illustrations. A recipe book for Baker's Coconut. Not stated is that this product was made at this time by the Franklin Baker Division of General Foods in Hoboken. It is likely that the publication itself was not produced in Hoboken. Baker's Coconut was made in two types: Premium Shred and Southern Style. Cross promotion for other General Foods products listed in ingredients such as Swans Down Cake Flour, Jell-O, Calumet Baking Powder, Minute Tapioca and Baker's Unsweetened Chocolate. These products are not depicted. Note that products appear in open packages on the back cover, a can (without the top, see the 1931 Coconut Dishes That Everyone Loves) and a box.