Collections Item Detail

Scope and ContentCocomalt ad: ...when she grows up, will your little girl have lovely legs? Half-page (vertical) magazine ad by R. B. Davis Co., Hoboken, N.J., as published in unknown magazine, issue unknown, Davis copyright 1947 in ad,, page 119. Clipped leaf, 5-1/4" x 13-5/8" high; The concern is that little girl seen may not grow up to become an object of romantic desire unless she drinks the product. In the top photo the girl is playing with a doll in the attic and in the bottom photo is drinking a large glass of Cocomalt. At the center is an attractive young adult woman in the same attic showing off her legs and reminiscing about her childhood. Note she holds the same doll seen in the in the top photo.