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Scope and ContentBaker's Coconut ad: Men's Vote Stirs Wives! Husbands' Demand for Coconut Pie Brings Action! Full-page color advertisement by Franklin Baker Co., Hoboken, N.J. as published in McCall's, October 1930, pg unknown. Clipped leaf, 10-3/8" x 13-1/2" high. Promoted only Baker's Southern Style (not hyphenated on can or in text as was often found) Moist Coconut in cans; Baker's Premium Shred Coconut is not mentioned. Ad is copyright 1930 by G.F. [General Foods] Corp. and Franklin Baker is stated as "Franklin Baker Co. (Inc.)" Above the mail-in coupon at lower right: Baker's Coconut is a Product of General Foods Corporation. Mail coupon includes promotion for a free recipe book and a trial (sample) half-size can for ten cents. Company street address is not given (but an additional address is found for Canada: Franklin Baker, Ltd., Sterling Tower, 19th floor, Toronto 2, Ontario.) The company was at 15th and Bloomfield Streets. Advertising copy is done in the style of a newspaper article in the top half; bottom half has a pie slice and recipe for Coconut Cream Pie, Southern Style.