Scope and ContentIdentification badge: Balloon Test Flight, [Macy's] Parade Studio, Bill Barton. No date, circa 2011. Printed card, 1-11/16" wide x 3-1/2" high laminated in clear plastic, 2-1/2" x 4-1/4", with border and notched at top for strap or clip holder. Color logo at center: Macy's Parade, Annual Events. The Parade Studio was located at 1505 Willow Avenue in Hoboken from 1969-2011. The test flight would have taken place in parking lots at Giants Stadium (later MetLife Stadium) or at the new Macy's studio facilities in Moonachie, N.J. This event is held in the summer to test the new balloons that would appear in the Macy's Thanksgiving Day Parade and to provide training to the balloon handlers.