2012.007

Lukacs, Claire

Gift

Museum Collections. Gift of a Friend of the Museum.

1929 - 1932

Date(s) Created: 1929-1931 Date(s): 1929-1932

Notes: Archives 2012.007.0045 Text of Cocomalt handbill & enclosure [side 1] Children love its rich, chocolate creamy flavor — and how they thrive on it In thousands of homes there are growing children who once detested milk, and now drink it eagerly. For Cocomalt wins over the fussiest child with its delicious chocolate flavor. Cocomalt is not a medicine, but a rich, creamy food drink. Youngsters love it. And it is so wonderfully good for them! In a Few Weeks—-Stronger and Sturdier Mothers with precious lives to safeguard should remember this: Cocomalt mixed with milk is about the most nutritious food that can be obtained. There's nothing like it for active, growing children. How it fills out their little bodies — puts roses in their cheeks — makes them sturdy, straight and strong! For Cocomalt supplies the vitamins, carbohydrates, proteins and minerals needed to build essential tissue and bone in the young body. So highly concentrated, so perfectly balanced, are these food elements that Cocomalt actually adds 70% more nourishment to a glass of milk. No wonder it builds up children so quickly, showing a remarkable change even in a few short weeks! One of the big reasons why doctors, nurses and dieticians recommend Cocomalt as part of every youngster's diet is that it contains the remarkable Vitamin D — that mysterious element produced by summer sunshine. Cocomalt contains Sunshine Vitamin D in sufficient quantity to aid in preventing rickets, and to help build strong bones and sound teeth. It is truly remarkable what Cocomalt can do for delicate, under-nourished, under-sized children. For all children it is the ideal food drink ... delicious and amazingly beneficial. SO EASY TO PREPARE COCOMALT! Cocomalt comes in convenient powder form, ready to add to milk — hot or cold. It is on sale at grocers and drug stores everywhere. Simply add the Cocomalt to the milk — stir or shake — and it's ready to serve! Complete directions on each can. Rich, smooth and delightful, this chocolate flavor food drink tempts youngsters as milk alone never could. And it's a treat to grown-ups, too! Cocomalt is not a powdered chocolate, not malted milk, not cocoa, but a scientific food-concentrate of high nutritive value VITAMIN D IN COCOMALT HELPS BUILD STRONG BONES AND TEETH Cocomalt DELICIOUS HOT OR COLD R.B.DAVIS COMPANY HOBOKEN, N. J. (Over) [end side 1] [side 2] Millions gaining new strength and energy... with this delicious food drink For youngsters who grow like weeds, but don't fill out ... For grown-ups who exhaust their energy in nerve-racking activities day by day ... For men, women and children who want to be strong, healthy, full of zest and vitality ... There's nothing like Cocomalt! This rich, creamy,chocolate flavor food drink helps to build straight, sturdy bodies — restores depleted energy — induces sound sleep — provides quick and satisfying nourishment. Cocomalt makes an almost perfect health food! 1 IT is mixed with milk, which is one of the most nutritious foods known to man. 2 IT actually adds 70% more nourishment to a glass of milk. (See chart.) 3 IT is remarkably easy to digest and assimilate—and therefore is an ideal quick-energy producing food. 4 IT conserves energy by aiding in the digestion of other foods that are in the stomach. (Try simple test below.) 5 IT is a chocolate flavor food drink that tempts and stimulates the appetite — and is equally delicious served hot or cold. 6 IT provides most or the elements required by children fbr healthy, sturdy growth. 7 IT is widely recommended by doctors for convalescents, invalids and run-down men and women. 8 IT induces sound, restful sleep when taken hot at bedtime. 9 IT is made by an exclusive scientific process and is guaranteed absolutely pure. 10 IT contains sunshine vitamin D — that precious element which helps build strong bones and sound teeth. It also contains Vitamins A and B complex. Cocomalt costs but little and is sold at all dealers — one-half pound, 30c; one pound 50c; and the economical 5 pound family size. SEE HOW COCOMALT HELPS DIGEST OTHER FOODS Everyone knows that solid foods must be acted upon by digestive fluids (enzymes) before they can be assimilated by the body. Make this simple test. Because of its high enzyme content, Cocomalt greatly assists in this process — particularly with starchy foods, which make up the bulk of our diet. This is clearly demonstrated by the fact that Cocomalt spread on hot, cooked oatmeal, and stirred into it, quickly reduces it to a liquid form. The oatmeal is actually predicted by the Cocomalt. Cocomalt adds 70% to the nourishment of milk Chart shows the vital food elements Cocomalt adds to milk FAT PROTEIN MINERAL SALTS CARBOHYDRATES FOOD VALUE CALORIES R. B. Davis Company, Hoboken, N. J. Printed in U.S.A. Form B-2-C (Over) [end side 2] Text of enclosure Are you thoughtful of your Guests? The next time you entertain your friends, late at night, surprise them by serving that delicious, chocolate flavor treat Cocomalt. Instead of sending them away to a sleepless, restless night . . . give them this tempting hot drink that helps to induce sound sleep. How they'll thank you for serving Cocomalt, instead of some other drink that keeps them awake -- counting sheep! Remember - - next time you entertain, be considerate of your friends. Serve Cocomalt. [end enclosure text] Status: OK Status By: dw Status Date: 2012-03-17