Collections Item Detail

2012.001

Purchase

Purchase

Museum Collections.

1929 - 1929

Date(s) Created: 1929 Date(s): 1929

Good

Notes: 2012.001.0184 Cocomalt advertisement, unknown magazine, probably published June or summer, 1929. ==== This precious bone-building Vitamin D... in a delicious, natural FOOD It is really a very simple matter to understand why the fact that Vitamin D is contained in Cocomalt is so important to mothers ... to doctors ... to nutritionists. We know that children must have this precious vitamin — for without it, the milk minerals (lime and phosphorus) in their diet which go to make strong bones and teeth are not utilized by the body. Cod-liver oil is one source. The direct rays of the sun are another . . . But Cocomalt offers a further advantage: it brings to your children not only the actual vitamin but the necessary milk minerals (lime and phosphorus) as well—in a delicious natural food that youngsters really love. You see, milk is particularly rich in mineral salts. That's an important reason why doctors say children should drink plenty of milk. And Cocomalt not only increases the milk minerals by over half, but it also furnishes the Vitamin D which puts the minerals to work in a way that builds bones, develops sound teeth, prevents rickets (soft bones, bowed legs) and assures the steady symmetrical growth of the whole body. More than that, Cocomalt is a completely balanced food. It is so rich in proteins and carbohydrates that it adds 70% more nourishment to milk and combines, in scientific proportions, the nourishing elements ideally suited to children . . . A DELICIOUS DRINK THAT CHILDREN REALLY LIKE It is a particularly happy circumstance that so vital a factor in health and vigor should be found in a balanced food and in a truly delicious drink. For children do drink Cocomalt because they like it. It has a delightful chocolate flavor. You can give it to them hot or cold — for breakfast, supper and after school lunch. And mothers who ordinarily find it difficult to make their children drink the daily glasses of milk they need have discovered in Cocomalt the perfect answer to this problem. Cocomalt should, without question, be a part of every child's diet. copyright R.B.D. Co. '29 You may get Cocomalt from your grocer in half-pound, pound and five pound cans. The half-pound size is 25 cents (30 cents west of the Mississippi). If your grocer cannot supply you, take advantage of the sample offer. Cocomalt Adds 70% more nourishment to milk R. B.DAVIS COMPANY, Hoboken.N.J. • Makers of Davis Baking Powder A generous sample and booklet • Send 10 cents (to cover the cost of mailing) and we will forward you a generous sample can of Cocomalt—together with a fascinating book entitled "Children of the Sun." This booklet was prepared for the R. B. Davis Company by specialists in the field of medicine and nutrition, based on their own comprehensive research work on Coco-malt and Vitamin D, the sunlight vitamin. R.B.Davis Co., Hoboken,N.J. Enclosed find 10 cents. Send me booklet B-4 and sample of Cocomalt mentioned above. Name— Street— County- City- State- ==== Status: OK Status By: dw Status Date: 2012-10-22