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Scope and ContentAdvertisement: It's Fehr's Talcum!! Julius Fehr, Pharmaceutist, Hoboken, N.J. (Circa 1987-1898.) Clipped, 2-3/4" x 4-1/8" high. Unknown American magazine; estimated date of publication derived from partial contents on reverse with reference to November 1896. Text: It's Fehr's Talcum!! No powder equals it in softening and preserving the skin. Be sure that your druggist gives you Fehr's. It is the only genuine. All others are imitations. Julius Fehr Pharmaceutist. Hoboken, N.J. ---- A patented invention by Dr. Julius Fehr, made in Hoboken and marketed initially to physicians as Compound Talcum Baby Powder. The powder was offered first offered in 1873 as either plain or perfumed. 1893: Fehr, Julius - physician, office: 158 Second St. (old number 58); laboratory: Paterson Ave. corner Jackson St. This talcum was produced at least until World War I. ---- pharmacist / apothecary / druggist