Collections Item Detail

DescriptionBlack-and-white photo of General Foods float in Centennial parade, Hoboken, [March 28, 1955.] 8" x 10" wide print. Photograph by Russell Zito Studio, Fair Lawn, N.J. as stamped on reverse. The parade celebrated the one hundredth anniversary of the incorporation of the City of Hoboken. View is northwest of the float on Fourteenth Street approaching Washington St. A gas station at the northwest corner of Bloomfield and Fourteenth Streets is seen. At the right edge on the north side of 14th St. is 106 Fourteenth Street. A liquor store seen in the middle of the block is still there as of 2009. The float has the sponsor name on the front: Central Laboratory. Franklin Baker, Maxwell House. On the side: Better Living for More People Through Research. General Foods Salutes Hoboken "The Industrial Giant." (Exemplified by a giant man wearing a 'General Foods' coverall.) The City of Hoboken Corporate Seat is depicted twice. Prop containers for Log Cabin Syrup, Baker's Coconut , Maxwell House Coffee and Sanka Coffee are seen. At the middle of the float is a stylized model of the Maxwell House Coffee plant.