Ad, Magazine : Give 'em Cocomalt.; (also Swel). (R.B. Davis Co., Hoboken, N.J.) In: Woman's Day, Sept.1952.
Archive
Magazine advertisement: Give 'em Cocomalt. They're Better for It. They Go for It.; (also Swel). (R.B. Davis Co., Hoboken, N.J.) September 1952.
One-third page (left column) black-and-red ad published in Woman's Day, September 1952, page 150. Full leaf present, 8-1/2" wide x 11-1/4" high as removed from publication and as received.
R.B. Davis used the ad to promote two products: Cocomalt is the top two-thirds of the ad with the lower third for Swel Mix for making Fudge or Frosting, Chocolate Flavor.
Davis is not stated in the copy, but their name and Hoboken can be seen in the very fine printed detail on the depicted cans for Cocomalt and Swel.
2013.005.0193
2013.005
Lukacs, Claire
Gift
Museum Collections. Gift of a Friend of the Museum.
1952 - 1952
Date(s) Created: 1952 Date(s): 1952
Status: OK Status By: dw Status Date: 2013-08-05
