Collections Item Detail

Scope and ContentColor ad: Tootsie Rolls on back cover of magazine "The Shadow", Vol. XXV, No. 4, April 15, 1938. Full issue present, 7" x 9-3/4" high. Only covers are printed in color. Advertisement assists in corroborating the early date of the company's move from New York to Hoboken. Ad copy includes "The Sweets Co. of America, Inc., Hoboken, N.J." Skiers, "Race You for a Tootsie!" A wrapped Tootsie Rolls is depicted with "Over 250 Million Sold Last Year" and the Good Housekeeping Bureau Seal of Approval. At the bottom are "Two Other Tootsie Treats!" - Tootsie Pops and Tootsie Caramels. Tootsie Pops are stated as "New ... different ... and delicious!" Tootsie Caramels were "Chocolate, vanilla and the new licorice flavors." The caramels are "individually wrapped in cellophane." Photo of a countertop display box for each one.