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Scope and ContentMagazine ad: More Amateurs Are Awaiting Their Chance. Chase & Sanborn magazine ad for Chase & Sanborn Dated Coffee; Major Bowes Amateur Hour radio show; featuring the Hoboken Four (Frank Sinatra.) Black-and-white full page ad as published in McCall's, August, 1936, page 45. Full leaf clipped from magazine as received. The appearance of the Hoboken Four (the singing group which evolved from the Three Flashes when Frank Sinatra joined it in 1935; members besides Sinatra were Patty Prince - stage name of Pat Principe, Fred Tamburro (Tamby), and James Petrozelli (Skelly) - on this radio show and their win was an important event in the career of Frank Sinatra. A group photo with Bowes was printed at the upper right and captioned: "HOBOKEN FOUR" WIN HEARTS - AND JOBS — Three of the "Hoboken Four" worked in a silk mill, in the curb market, in dad's ice-cream parlor. One didn't work. All four were out of work when they came to Major Bowes, but their amusing rendition of "Shine" brought them four good jobs with an Amateur Unit! ---- Other Amateur Hour winners shown were Anne Carney, Joseph Rogato and Rhoda Baker. Chase & Sanborn, sponsors at that time of the show, were part of Standard Brands. This company was based in the Standard Brands building (better known by different company's sign on the rooftop, Lipton Tea) and while it was not the only Chase & Sanborn facility, they did pack and distribute coffee there.